VP of Marketing & Corporate Communications, Gina Sansivero, discusses how AtlasIED is using its historical strength in ceiling speakers, microphone stands, and airport communications systems to evolve into other software and hardware technologies while becoming a complete system solution provider.

So, what was the catalyst for this evolution? Much of it was the vision of the company’s president, whom Sansivero praises as a visionary in the industry. The company’s new focus on providing complete solutions has been supported by their campaign, which uses the hashtag #udidntseethiscoming. It began as a story about their new SHS Strategically Hidden Speaker but then took on a new life. “It became a double message; not just about the hidden speaker but about the new energy we’re bringing to the industry.”