AtlasIED Announces Two Appointments to Support Its Expanding International Operations

Phoenix, AZ – April 20, 2026 - AtlasIED, a recognized leader in the commercial audio and security industries, today announces two appointments to its international team to enhance growth and strengthen relationships with distributors and clients. Bartosz Pętlak has been appointed as Applications Engineer for the EMEA region, while Roger Lim has taken on the role of Applications Engineer for the APAC region.

Based in Poland, Pętlak joins the AtlasIED team with 17 years of AV and digital signage experience, supporting regional growth through technical expertise, tailored solution design, and close collaboration with customers and partners to deliver successful deployments.

“The AtlasIED team and the company’s extensive product catalog are responsible for an impressive amount of applications in the EMEA region, and I’m honored to join the efforts,” said Pętlak. “I look forward to leveraging my experience in the industry to deliver solutions that address a wide range of complex customer requirements and drive successful project outcomes.”

"Bringing Bartosz onto our team is a significant step in enhancing our technical sales capabilities across the EMEA region. With his strong connections, we are confident in the expertise he will bring to the area," said Simon Godfrey, Director of Sales - EMEA. "His experience and customer-focused approach will contribute to successful outcomes for our partners and clients."

As the Applications Engineer for the APAC region, Lim will support customers and partners by providing solution design, implementation, and technical expertise to ensure successful deployments across the region. With over 30 years of experience as a seasoned AV and pro audio specialist, Lim is well-equipped to excel in this role at AtlasIED. His extensive background in acoustics, sound reinforcement, and signal flow aligns perfectly with the strengths of AtlasIED's technology offerings.

"I am excited to build and nurture strong relationships with customers in the APAC region. Being able to assist them in person is empowering, and I take pride in the strong presence that AtlasIED has established and will continue to expand in this area," said Lim. "I am passionate about ensuring that our solutions perform well in real-world environments and provide long-term value. I look forward to directly supporting our customers in my region."

“Adding Roger to our team greatly strengthens our ability to support customers throughout the entire project lifecycle,” said Glenn Lin, Director of Sales- APAC. “His significant experience in application support will play a critical role in expanding our presence across APAC.”