AtlasIED Announces Dirk Greef as Regional Sales Manager for Germany

Phoenix, AZ – July 9, 2025 - AtlasIED, a recognized leader in the commercial audio and security industries, is proud to announce the appointment of Dirk Greef as Regional Sales Manager for Germany, supporting the company’s ongoing international growth and presence across Europe. Dirk Greef joins AtlasIED Europe GmbH and will be based in Germany.

Dirk Greef has over a decade of experience in the industry, having held essential sales roles in both integration and distribution. His career includes more than five years with a German integrator, where he directed the company’s sales and commercial operations. He then took on the role of Area Sales Manager for Western Germany at a leading German distributor, where he further enhanced his market knowledge and built strong customer relationships.

“Dirk will be an excellent addition to our team, and we anticipate his contributions will greatly assist our European expansion, which continues to be a crucial goal for us,” said Simon Godfrey, Director of Sales- EMEA of AtlasIED.

In his new role, Dirk Greef will focus on expanding AtlasIED’s footprint throughout Germany, introducing the company’s extensive product range to integrators, consultants, and end users across the region. His appointment comes at a time of strategic growth for AtlasIED in Europe, as the company invests in regional support and market development.

“I firmly believe in AtlasIED’s technology, team, and vision for the future,” said Dirk Greef. “I am eager to enhance the brand’s presence and connect customers with innovative audio and communication solutions.”